When you were a kid…were you more the type that was in awe of the brilliance of a marketing campaign than what the campaign actually advertised? Well, Reese’s made me feel all that warm, giggly admiration all over again…and it started with a little faux pas.
Reese’s has their annual Christmas tree-shaped candy…except it doesn’t look like a tree. At all. Quite frankly you might be wondering if it is a turd…(see the pictures.)
Reese’s response? Brilliant. Simply brilliant.
REESE’S celebrates trees of all shapes and sizes. It’s not what it looks like, it’s what it tastes like. pic.twitter.com/8KURar00UX
— REESE’S (@ReesesPBCups) December 2, 2015
There are many more of these images kind of images, but in short, if you’ve ever had to wade through as many body-positive messages and images as I have…you have to admit this was a pretty funny take on it and a pretty good jab at those people so distraught by the lack of ideal tree shapeliness that they took to social media to share their #firstworldproblems.
Well done Reese’s PR and marketing teams. Well done.