Getting Great Graphics Cheaply


Marketing

We as humans are highly visual creatures. It’s no mystery that when it comes to marketing materials, it’s all about images, pictures and video. But it can be tough getting great graphics cheaply. If you’re a marketing team of one or have a limited budget you can hack your way to great graphics for your […]

January 30, 2018

Foundations of Great Email Marketing


Marketing

Ah, email marketing. Even the most die-hard of us marketers cringe a little when we think about email marketing. It has become equated with spam despite the CAN-SPAM act which we all uphold and revere…right? However, email marketing isn’t completely dead and done. Email marketing is still a great tool that can have great resultsĀ if […]

April 26, 2017

Reviews: Email Marketing Platforms


Marketing

Picking an email marketing platform is a heavy commitment. From correctly managing you contacts and list, to important email blasts, to successful lead nurturing…A LOT goes into creating solidĀ email marketing campaigns. Below are a handful of reviews of email marketing platforms I reviewed. As I tried out these various platforms I was looking for the […]

April 7, 2017

The Power of YOU in Marketing Content


Marketing

Rule numero uno in marketing…don’t talk about yourself. Drop all and any words like, “I” and “me” and “myself”. Why? When you’re blogging as a marketer, you want your visitor (or potential lead) to see THEMSELVES carrying out an action. You want to them to see themselves participating in this interaction with you or your […]

May 2, 2016

When Marketing Gone Wrong…Goes Right


Marketing

When you were a kid…were you more the type that was in awe of the brilliance of a marketing campaign than what the campaign actually advertised? Well, Reese’s made me feel all that warm, giggly admiration all over again…and it started with a little faux pas. Reese’s has their annual Christmas tree-shaped candy…except it doesn’t […]

January 6, 2016

A Day in the Life of a Professional Blogger


Marketing

Me: Here’s that blog post you ordered! Client: Great! *reads post* Now make it funny. Come up with something funny. Me: *bangs head against wall* something funny…something funny…something funny… This is probably the hardest part about being a writer, saying something funny on demand. It’s so easy to be clever and creative when no one […]

February 3, 2015