Getting Great Graphics Cheaply


We as humans are highly visual creatures. It’s no mystery that when it comes to marketing materials, it’s all about images, pictures and video. But it can be tough getting great graphics cheaply. If you’re a marketing team of one or have a limited budget you can hack your way to great graphics for your […]

January 30, 2018

Getting a Job Out of College

Career Advice

Getting a job out of college is notoriously impossible. We live in an era where there are more college graduates than ever, yet entry-level jobs are harder to get. Don’t even get me started on the vicious cycle of employers asking for “experience” for an “entry-level position”. (Does no one see the paradox?!) With some planning and […]

August 14, 2017

Book Review: Lean In

Book Reviews

Lean In has been met with a bizarre amount of controversy. Often criticized as a book for “crazed feminists” or more wealthy or privileged women with advice unusable to those lower on the totem pole of business. But have these people read this book? Answer: Probably not. Let’s discuss. What is Lean In? Lean In is […]

June 29, 2017

Foundations of Great Email Marketing


Ah, email marketing. Even the most die-hard of us marketers cringe a little when we think about email marketing. It has become equated with spam despite the CAN-SPAM act which we all uphold and revere…right? However, email marketing isn’t completely dead and done. Email marketing is still a great tool that can have great results if […]

April 26, 2017

Reviews: Email Marketing Platforms


Picking an email marketing platform is a heavy commitment. From correctly managing you contacts and list, to important email blasts, to successful lead nurturing…A LOT goes into creating solid email marketing campaigns. Below are a handful of reviews of email marketing platforms I reviewed. As I tried out these various platforms I was looking for the […]

April 7, 2017

Book Review: Disrupted

Book Reviews

Disrupted is a lightweight exposè on the tech start up world. Lyons, after an unfortunate layoff after years of work as a journalist finds himself work at HubSpot, a marketing software company. Lyons quickly finds himself as a bit on an odd duck as a middle aged man in a sea of Millennials. He has only one […]

March 19, 2017

The Power of YOU in Marketing Content


Rule numero uno in marketing…don’t talk about yourself. Drop all and any words like, “I” and “me” and “myself”. Why? When you’re blogging as a marketer, you want your visitor (or potential lead) to see THEMSELVES carrying out an action. You want to them to see themselves participating in this interaction with you or your […]

May 2, 2016

When Marketing Gone Wrong…Goes Right


When you were a kid…were you more the type that was in awe of the brilliance of a marketing campaign than what the campaign actually advertised? Well, Reese’s made me feel all that warm, giggly admiration all over again…and it started with a little faux pas. Reese’s has their annual Christmas tree-shaped candy…except it doesn’t […]

January 6, 2016

A Day in the Life of a Professional Blogger


Me: Here’s that blog post you ordered! Client: Great! *reads post* Now make it funny. Come up with something funny. Me: *bangs head against wall* something funny…something funny…something funny… This is probably the hardest part about being a writer, saying something funny on demand. It’s so easy to be clever and creative when no one […]

February 3, 2015